Ranking of Small Towns: These 100 Cities Are The Instagram Stars of 2017

Odon Portillo

Updated: 26 May 2026 ·

Instagram Ranking of Small Towns

The German city tourism is booming and is becoming increasingly popular. In this context, over 1,000 small towns in Germany compete for the favor of tourists.

But which small towns are the most popular and can shine with their photogenic sights and landscapes?

Travelcircus has analyzed 1,012 German small towns based on the number of their Instagram hashtags and identified the 100 most popular small towns on Instagram. The results are surprising.

Join us in discovering the Top 100 most popular small towns in Germany.

Key Highlights

  • Discover the 100 most popular small towns in Germany from a total of 1,012 evaluated locations
  • Norderney ranks first in the list of most photogenic 'small town' islands with 90,205 posts on Instagram
  • Füssen makes it to number 1 among small towns with 79,282 hashtags, thanks to Neuschwanstein Castle.

The Top 100 Small Towns - the Instagram Stars:

Small towns, sings the cabaret artist Rainald Grebe, are just 'little places, nests, piles of houses'. But this Instagram list of hashtag stars proves the opposite. Not all villages or small towns with populations of 5,000 - 20,000 look like a nest, but rather more like a little paradise.

You often feel transported back to the Middle Ages, surrounded by castles and palaces. From Füssen to Lübbenau - these are small towns in Germany that are definitely worth a visit.

  • 1st Place: Füssen - 79,282 Instagram hashtags
  • 2nd Place: Winterberg - 74,082 Instagram hashtags
  • 3rd Place: Rothenburg ob der Tauber - 40,547 Instagram hashtags
  • 4a Place: Rüdesheim - Hidden Champion - 39,000 Instagram hashtags
  • 4b Place: Cochem - 36,240 Instagram hashtags
  • 5th Place: Kühlungsborn - 34,418 Instagram hashtags
  • 6th Place: Meersburg - 32,412 Instagram hashtags
  • 7th Place: Heiligenhafen - 26,082 Instagram hashtags
  • 8th Place: Monschau - 23,938 Instagram hashtags
  • 9th Place: Beelitz - 19,100 Instagram hashtags
  • 10th Place: Thale - 17,959 Instagram hashtags
  • 11th Place: Burghausen - 17,723 Instagram hashtags
  • 12th Place: Sassnitz - 16,643 Instagram hashtags
  • 13th Place: Bad Tölz - 15,046 Instagram hashtags
  • 14th Place: Geislingen - 14,421 Instagram hashtags
  • 15th Place: Eichstätt - 14,293 Instagram hashtags
  • 16th Place: Oschersleben (Bode) - 13,811 Instagram hashtags
  • 17th Place: Sigmaringen - 13,360 Instagram hashtags
  • 18th Place: Dinkelsbühl - 13,341 Instagram hashtags
  • 19th Place: Walldorf - 12,945 Instagram hashtags
  • 20th Place: Bad Segeberg - 12,926 Instagram hashtags
  • 21st Place: Bad Reichenhall - 12,865 Instagram hashtags
  • 22nd Place: Borken (Hessen) - 12,576 Instagram hashtags
  • 23rd Place: Nördlingen - 12,570 Instagram hashtags
  • 24th Place: Bad Dürkheim - 12,502 Instagram hashtags
  • 25th Place: Miltenberg - 12,321 Instagram hashtags
  • 26th Place: Mendig - 11,905 Instagram hashtags
  • 27th Place: Marbach am Neckar - 11,832 Instagram hashtags
  • 28th Place: Plön - 11,800 Instagram hashtags
  • 29th Place: Esens - 11,571 Instagram hashtags
  • 30th Place: Mayen - 11,555 Instagram hashtags
  • 31st Place: Boppard - 11,425 Instagram hashtags
  • 32nd Place: Kalkar - 11,400 Instagram hashtags
  • 33rd Place: Wittlich - 11,053 Instagram hashtags
  • 34th Place: Nienburg (Saale) - 11,020 Instagram hashtags
  • 35th Place: Monheim - 10,893 Instagram hashtags
  • 36th Place: Hofheim i.UFr. - 10,838 Instagram hashtags
  • 37th Place: Glücksburg (Ostsee) - 10,810 Instagram hashtags
  • 38th Place: Eltville am Rhein - 10,698 Instagram hashtags
  • 39th Place: Kronach - 10,628 Instagram hashtags
  • 40th Place: Alzey - 10,546 Instagram hashtags
  • 41st Place: Heidenau - 10,473 Instagram hashtags
  • 42nd Place: Bückeburg - 10,292 Instagram hashtags
  • 43rd Place: Braunlage - 10,281 Instagram hashtags
  • 44th Place: Vilseck - 10,122 Instagram hashtags
  • 45th Place: Kelheim - 10,111 Instagram hashtags
  • 46th Place: Eschwege - 10,091 Instagram hashtags
  • 47th Place: Naumburg - 10,039 Instagram hashtags
  • 48th Place: Kandel - 9,977 Instagram hashtags
  • 49th Place: Saarburg - 9,902 Instagram hashtags
  • 50th Place: Montabaur - 9,860 Instagram hashtags
  • 51st Place: Falkenstein/Harz - 9,516 Instagram hashtags
  • 52nd Place: Falkenstein/Vogtl. - 9,516 Instagram hashtags
  • 53rd Place: Ladenburg - 9,455 Instagram hashtags
  • 54th Place: Bismark (Altmark) - 9,371 Instagram hashtags
  • 55th Place: Bad Urach - 9,350 Instagram hashtags
  • 56th Place: Bad Aibling - 9,110 Instagram hashtags
  • 57th Place: Zeven - 9,096 Instagram hashtags
  • 58th Place: Glashütte - 8,949 Instagram hashtags
  • 59th Place: Müllheim - 8,808 Instagram hashtags
  • 60th Place: Eutin - 8,804 Instagram hashtags
  • 61st Place: Altenberg (Erzgebirge) - 8,796 Instagram hashtags
  • 62nd Place: Kahla - 8,793 Instagram hashtags
  • 63rd Place: Raunheim - 8,793 Instagram hashtags
  • 64th Place: Engen - 8,599 Instagram hashtags
  • 65th Place: Weilburg - 8,585 Instagram hashtags
  • 66th Place: Mühldorf a.Inn - 8,573 Instagram hashtags
  • 67th Place: Ratzeburg - 8,432 Instagram hashtags
  • 68th Place: Grafenwöhr - 8,314 Instagram hashtags
  • 69th Place: Gengenbach - 8,267 Instagram hashtags
  • 70th Place: Dingolfing - 8,119 Instagram hashtags
  • 71st Place: Dieburg - 8,059 Instagram hashtags
  • 72nd Place: Bad Säckingen - 7,897 Instagram hashtags
  • 73rd Place: Altena - 7,742 Instagram hashtags
  • 74th Place: Marienberg - 7,729 Instagram hashtags
  • 75th Place: Lollar - 7,687 Instagram hashtags
  • 76th Place: Schwarzenberg/Erzgeb. - 7,673 Instagram hashtags
  • 77th Place: Bad Bentheim - 7,606 Instagram hashtags
  • 78th Place: Plochingen - 7,590 Instagram hashtags
  • 79th Place: Borna - 7,546 Instagram hashtags
  • 80th Place: Kastellaun - 7,415 Instagram hashtags
  • 81st Place: Donauwörth - 7,393 Instagram hashtags
  • 82nd Place: Blaubeuren - 7,324 Instagram hashtags
  • 83rd Place: Immenstadt i.Allgäu - 7,299 Instagram hashtags
  • 84th Place: Kappeln - 7,264 Instagram hashtags
  • 85th Place: Lahnstein - 7,254 Instagram hashtags
  • 86th Place: Neukirchen - 7,243 Instagram hashtags
  • 87th Place: Nidda - 7,179 Instagram hashtags
  • 88th Place: Blomberg - 7,166 Instagram hashtags
  • 89th Place: Fritzlar, Cathedral and Imperial City - 7,059 Instagram hashtags
  • 90th Place: Selb - 7,026 Instagram hashtags
  • 91st Place: Bernkastel-Kues - 6,923 Instagram hashtags
  • 92nd Place: Hechingen - 6,834 Instagram hashtags
  • 93rd Place: Furtwangen in the Black Forest - 6,810 Instagram hashtags
  • 94th Place: Schongau - 6,765 Instagram hashtags
  • 95th Place: Mölln - 6,698 Instagram hashtags
  • 96th Place: Traben-Trarbach - 6,690 Instagram hashtags
  • 97th Place: Breisach am Rhein - 6,684 Instagram hashtags
  • 98th Place: Waldeck - 6,664 Instagram hashtags
  • 99th Place: Landstuhl, Sickingenstadt - 6,661 Instagram hashtags
  • 100th Place: Lübbenau/Spreewald - 6,624 Instagram hashtags

In this Instagram ranking, the German islands must not be missing, as they also count as small towns by definition with populations of 5,000 - 20,000.

Technically speaking, they also count as small towns. However, on the islands, various small communities have been merged into one town.

  • 1st Place: Norderney - 92,429 Instagram hashtags
  • 2nd Place: Fehmarn - 88,549 Instagram hashtags
  • 3rd Place: Borkum - 46,217 Instagram hashtags

An exciting ranking and interesting results. Füssen likely stands far ahead of its competing towns in first place due to the popular attraction of Neuschwanstein Castle.

Only Winterberg comes close in mentions with the corresponding hashtag, placing it second. Rothenburg ob der Tauber, in third place, received about half the mentions of the top spot with 'only' around 40,000.

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